"Avengers: Endgame" WILL Be in IMAX 3D (But You Have to Find it)


There has been good reason to worry that "Avengers: Endgame" wouldn't be screened in IMAX 3D.  Despite the format having to VERY big 3D successes with "Aquaman" and "Alita: Battle Angel," the company opted not to show "Captain Marvel," "Dumbo," the upcoming "Shazam," or (worst of all) "How to Train Your Dragon 3" in 3D.  Despite the fact that all movies had 3D trailers that looked awesome playing in their theaters, all of them went out 2D only (except in maybe a FEW locations I am not aware of).  It's been so bad that I - one of the biggest IMAX fans to the point that I own stock in the company - haven't been going to see many of these movies in IMAX at all.  I was afraid that I would have to choose once again between seeing the movie on a standard 3D screen over a really big 3D screen.  That would have been a shame because "Avengers: Endgame" was filmed 100% with IMAX cameras, and as such the footage looks best on a true IMAX screen.

Thankfully, we have a good news/bad news situation.  Tickets for "Avengers: Endgame" have gone on sale today, and the good news is there ARE IMAX 3D screenings available!  The bad news...

...if that most theaters are only showing once a day.  The worse news is that they are usually during times that will be inconvenient for most viewers.  11:00am and 10:30pm might work for someone like me (who basically makes his own schedule), but for everyone else that might be more difficult.  Also concerning is the fact that there is no certainty that these showings extend beyond the first week.  Which means unless you see it during the first week (which might be difficult considering how popular the movie is certain to be), you might not see it at all.  It's a far from ideal situation, but we are at the point where 'some screenings' are better than 'no screenings.'  I don't know why IMAX is playing this game.  A movie like "Avengers: Endgame" is certainly popular enough that screenings would be sold out regardless of the format, so why not show the version that is better suited for the film (and brings in more money for the theater)?

I can't answer that one for you, but at least I can report that screenings will be available, and that I guess I'm going to go buy my tickets later.  It's not a movie that I would normally rush to see on the opening weekend, but I REALLY want to see this in IMAX 3D, and I'm afraid I won't have the chance if I miss the opening weekend!


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