"Thor: Love and Thunder" Confirmed for IMAX 3D ('Minions' & "Lighter" 2D Only)

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Marvel's upcoming "Thor: Love and Thunder" will be receiving an IMAX 3D release along with other premium 3D screenings. These include (but may not be limited to): 4DX, PRIME 3D, and XD 3D.  Right now, the formats that are up in the air are Dolby Cinema 3D (which hasn't shown a 3D movie in YEARS) and RPX.  Most showtimes in my area are in the mid-to-late afternoon, so theaters must feel that it's worth their time to start releasing big-budget Hollywood movies in 3D again, so seeing the latest Marvel movie get approved for 3D screenings on premium formats isn't too surprising.  One area where 3D fans may find themselves a little more disappointed is the fact that while those live-action PG-13 movies are getting 3D screenings, family films seem to not be getting the same treatment. Illuminations "Minions: The Rise of Gru" and Pixar's first theatrical film in years "Lightyear" don't appear to be getting any premium 3D screenings.

Sure, if you want to see these movies in 3D you will have the opportunity to on standard screens, but so far, I haven't seen any commitment for bigger-than-usual screens.  This doesn't and does make sense at the same time.  On the one hand, it doesn't make sense because kids love 3D movies. Go to any 3D movie with kids and you'll hear tons of "wows" and "cool" throughout the film.  On the other hand, 3D movies are more expensive.  Yeah, IMAX 3D is only one dollar more than IMAX, but parents tend to be very budget-conscious when it comes to family outings at the movies.  Throw in high gas prices and record inflation, and even an extra $4 can seem like an extra $40 to most families.  And be honest with yourself: Would YOU pay extra to take your kids to see "Minions: The Rise of Gru?!"  I'm not looking forward to paying $3 to see it for myself.

This hurts a little bit more with "Lightyear" though.  While Pixar's track record with 3D has been fairly shaky, "Lightyear" looks like it having the 3D effects will greatly benefit the film.  Unfortunately, a real choice will have to be made, because it is also the first animated film to have scenes optimized exclusively for IMAX, which is a huge deal in and of itself.  Although I know some of my readers take a "no 3D, no ticket" stance (and it's perfectly fine if you do), most movie fans will want to see this IMAX just for this fact alone.  It's enough of a big deal that our 'IMAX vs. RealD 3D' feature will be returning for this movie (and maybe for 'Minions' as well).  In the meantime, I consider it a good thing that at least 3D screenings for big-budget blockbusters are returning to premium screens like IMAX and XD!


"Jurassic World: Dominion" Gets MAJOR 3D Push: IMAX 3D, XD 3D, PRIME 3D, & 4DX 3D Screenings CONFIRMED!!!

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Either movie theaters are preparing people for another 3D wave that's anticipated with the upcoming "Avatar: The Way of Water" or "Doctor Strange in the Multiverse of Madness" did much better business with 3D screenings than anticipated (maybe a bit of both), but "Jurassic World: Dominion" is getting the biggest 3D release I've personally seen in years!  I was pretty happy to see 3D make a comeback with "Doctor Strange in the Multiverse of Madness," but it was pretty obvious that the waters were being tested with that one.  The RealD 3D screens were the smallest screens in the theaters and most IMAX were only dedicating one showtime a day to the 3D version.  Despite the fact that Kevin Feige clearly stated that the 3D version was the way to view it, theaters approached the release with caution.  While this isn't the first 3D movie we've gotten since the world re-opened after the pandemic (I saw "Black Widow" in 4DX 3D and "Eternals" in PRIME 3D) it was the first movie to get a serious push (complete with a dedicated 3D poster and everything).

That push must have paid off because "Jurassic World: Dominion" is getting an even bigger push.  The film will not only be screening in IMAX 3D, but some of those showtimes will be in prime slots.  On the opening Thursday preview, one of my AMC's is showing the IMAX 3D version at 8:00pm while the standard IMAX 2D screening is getting the less desirable 11:20pm timeslot.  What's more, AMC appears to be dedicating most (if not all) of their PRIME screens to having the film in 3D.  It's the first time I've seen Cinemark (sans Doctor Strange of course) displayed in XD 3D.  What's more, both Cinemark AND Regal are dedicating multiple screens to projecting the film in 3D!  And yes: 4DX screenings will also be in 3D (I feel this should be an automatic, but this is the world we live in).  If you want to see "Jurassic World: Dominion" in 3D there is no excuse not to.

Course, if no one buys tickets to this in 3D things can change.  "Minions: The Rise of Gru" has at least some regular 3D screenings planned, but IMAX and AMC haven't made any choices about their premium screens having 3D showings.  "Lightyear" is the next major 3D movie coming out, and if "Jurassic World: Dominion" does particularly well we may see that movie in IMAC 3D and PRIME 3D as well!  Either way, 3D fans have a rare opportunity to not only see "Jurassic World: Dominion" in premium 3D formats, but also at times that are reasonable.  If you want to see the trend continue, you've got to voice your support by buying a ticket or two to these screenings.