Either movie theaters are preparing people for another 3D wave that's anticipated with the upcoming "Avatar: The Way of Water" or "Doctor Strange in the Multiverse of Madness" did much better business with 3D screenings than anticipated (maybe a bit of both), but "Jurassic World: Dominion" is getting the biggest 3D release I've personally seen in years! I was pretty happy to see 3D make a comeback with "Doctor Strange in the Multiverse of Madness," but it was pretty obvious that the waters were being tested with that one. The RealD 3D screens were the smallest screens in the theaters and most IMAX were only dedicating one showtime a day to the 3D version. Despite the fact that Kevin Feige clearly stated that the 3D version was the way to view it, theaters approached the release with caution. While this isn't the first 3D movie we've gotten since the world re-opened after the pandemic (I saw "Black Widow" in 4DX 3D and "Eternals" in PRIME 3D) it was the first movie to get a serious push (complete with a dedicated 3D poster and everything).
That push must have paid off because "Jurassic World: Dominion" is getting an even bigger push. The film will not only be screening in IMAX 3D, but some of those showtimes will be in prime slots. On the opening Thursday preview, one of my AMC's is showing the IMAX 3D version at 8:00pm while the standard IMAX 2D screening is getting the less desirable 11:20pm timeslot. What's more, AMC appears to be dedicating most (if not all) of their PRIME screens to having the film in 3D. It's the first time I've seen Cinemark (sans Doctor Strange of course) displayed in XD 3D. What's more, both Cinemark AND Regal are dedicating multiple screens to projecting the film in 3D! And yes: 4DX screenings will also be in 3D (I feel this should be an automatic, but this is the world we live in). If you want to see "Jurassic World: Dominion" in 3D there is no excuse not to.
Course, if no one buys tickets to this in 3D things can change. "Minions: The Rise of Gru" has at least some regular 3D screenings planned, but IMAX and AMC haven't made any choices about their premium screens having 3D showings. "Lightyear" is the next major 3D movie coming out, and if "Jurassic World: Dominion" does particularly well we may see that movie in IMAC 3D and PRIME 3D as well! Either way, 3D fans have a rare opportunity to not only see "Jurassic World: Dominion" in premium 3D formats, but also at times that are reasonable. If you want to see the trend continue, you've got to voice your support by buying a ticket or two to these screenings.
2 comments:
I saw it in Imax 3D today. Loved it. Thought the motorcycle chase was the best 3D part of the movie.
Sadly, there is only one theater in my area showing it in Imax 3D and it is only once a day. Another theater is showing the Prime 3D version once a day. And for unknown reasons, those showtimes are 4 and 4:30 in the afternoon. Want to see the best available 3D version of a movie? Then use a vacation day. SMH
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